Brand Identity Is Not a Trend
The Rise and Fall of Minimalism in Branding Over the last decade, the trend of minimalism in branding has become almost unavoidable. Everywhere you look, brands have been flattening, simplifying, and streamlining their logos in an attempt to appear more modern and adaptable across digital platforms. In theory, it makes sense. Simplicity scales well. It works on phones, websites, social…
The “AI Intern” Experiment: Why Intuition Beats Instruction in Web Design and Strategy
For clients seeking maximum ROI, the question isn’t if to use AI, but how to use it without sacrificing strategy. This brings up the core conflict in the industry today: digital strategy vs AI. Our latest experiment shows exactly why human intuition still reigns supreme. Digital Strategy vs AI I decided to try a dangerous internal social experiment. I ran…
Finding the Right Web Developer and Why WordPress Makes a Difference
Your website is more than a digital storefront. It is your brand’s first impression, your sales engine, and often the deciding factor in whether a visitor becomes a customer. In a crowded online world, you need to ensure that you hire the right developer who can turn your website from a simple presence into a powerful growth tool. Why Your…
The Evolution of Branding: From Ancient Symbols to Modern Identity
Brand identity has always been more than a logo or slogan. It is the core of a business, the story behind it, and the promise it makes to customers. From symbols carved into pottery in ancient marketplaces to digital experiences in today’s global economy, this history of branding has shaped how people connect with products and companies. Where Branding Began…
Client: Surgically Clean Air (SCA)
Client: AGA AZRA
