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  • Digital Strategy

The “AI Intern” Experiment: Why Intuition Beats Instruction in Web Design and Strategy

For clients seeking maximum ROI, the question isn’t if to use AI, but how to use it without sacrificing strategy. This brings up the core conflict in the industry today: digital strategy vs AI. Our latest experiment shows exactly why…

  • Corey Philippides
  • October 22, 2025
  • 1 Comment
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Copyright © 2025 - Ink and Timber | Corey Philippides

Surgically Clean Air (SCA) | Control Panel UX/UI Design

Client: Surgically Clean Air (SCA)

 

Project: Control Panel Touch LCD Screen UI/UX interface designed for the upcoming Surgically Clean Air Purifier Unit ‘Crystal Series’ set to be released for the N. American, European & Asian Market in 2019.

 

The design for this touch display has been stylized to mimic the speedometer and dashboard of a high-end sports car to match the high-end performance of this cutting-edge air purification unit.

 

Release: The release date for this unit has been pushed back to early 2020

 

UNICEF | Business Card Design

 

Client: UNICEF Côte d’Ivoire

 

Project: To design an updated business card for the UNICEF Chief of Communication.

 

We designed a clean and modern rounded die-cut business card for UNICEF Côte d’Ivoire that brings a fresh look, but with a classy and professional feel in its minimalism.

 

UNICEF Côte d’Ivoire is part of the United Nations Children’s Fund, originally known as the United Nations International Children’s Emergency Fund. UNICEF was created by the United Nations General Assembly on 11 December 1946, to provide emergency food and healthcare to children and mothers in countries that had been tragically affected by World War II.

 

 

 

 

Jane Goodall Institute of Canada | Chimp Guardian Package Design

 

Client: Jane Goodall Institute of Canada

 

Project: 4-page design created for the Chimpanzee Guardian Sponsorship campaign package featuring “Mbebo”, the beloved chimpanzee from the Tchimpounga sanctuary in the Congo.

 

The “Chimp Guardian” campaign was developed to support and protect the extremely fragile population of Chimpanzees worldwide.

 

This great program is designed to engage in the public and gather financial support in:

 

1. Helping to conserve habitats and protecting chimpanzees from poachers.

 

2. Supporting the Jane Goodall Institute’s work with communities that border wild chimpanzee habitats.

 

3. Providing much-needed care for over 150 orphaned chimpanzees at the Tchimpounga Chimpanzee Rehabilitation Center.

 

I am proud to be a part of this project and to help raise awareness and gain support for these magnificent creatures.

 

 

 

Ink&Timber x Loyal to a Tee | Merchandise Design Collaboration

 

Collaboration: Ink&Timber x LoyaltoaTee

 

Project: Following the amazing run to the NBA Championship by the Toronto Raptors (their first title ever), I wanted to do something special to commemorate this historic feat.

 

So, I connected with “Loyal to a Tee”, a local grass-roots company here in Toronto dedicated to Toronto-centric merchandise focused around the city’s pro sports franchises.

 

Together, we developed a one-of-a-kind design that encapsulates this moment in history, featuring the famous Raptors claws grasping the NBA championship trophy (Larry O’Brien Trophy).

 

This design was developed into a special limited run of enamel pins and baseball caps which are being sold exclusively through Loyaltoatee.com.

 

Availability: Retail release September 28, 2019

AGA AZRA | Logo & Font/Typeface Design

Client: AGA AZRA

 

Project: Logo and customized typeface designed and created for the AGA AZRA decor business in Toronto, Ontario. This one-of-a-kind font is used exclusively with the company who holds the only existing license.

 

After returning from living in Egypt, this client approached Ink&Timber to create a logo and typeface that helps capture the essence of the ancient scribes of Egypt and bridging them with classic and modern lines.

 

The end result is a logo and typeface that is modern, classy, unique and timeless.

 

About the client: AGA AZRA is art, design + a statement. Specializing in projects which are bold, unique, organic, and full of inspiration. Passionate about creating beauty and harmony in every aspect.

AGA AZRA holds on to elements of tradition, while breaking through their limitations with a sense of vision and evolution. A true appreciation of elegance and luxury, with a minimalistic and wholistic approach.  Inspired by the ancient, the organic + the mystical

 

AGA – Diminutive of Agnieszka in Polish
AZRA – Blue in Egyptian Arabic

 

CryptoRadar | Logo Design

 

Client: CryptoRadar.org

 

Project: Logo and image assets designed for CryptoRadar, a new cryptocurrency website which publishes the latest news on various cryptocurrencies and the current prices of cryptos in today’s marketplace.

 

This logo was designed to blend imagery of Crypto-Blockchain and a circular radar display. A primary & secondary logo was created which could be used separately and/or in conjunction.

 

 

 

 

 

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